Brad Cooper

Where’s the Beef, Wellness Coach?

Back in 1984, the hamburger chain Wendy’s grabbed the nation’s attention with their “Where’s the Beef?” television commercial. The essence of their message was simple –  all the fluff (ketchup, mustard, lettuce, bun, etc) doesn’t matter much if the beef isn’t notable. In the process, Wendy’s was asking us to make the size of the …

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Wellness Coaching Thoughts for Health Care Providers

You’re a clinician in the health care arena. This means you graduated from a demanding education program alongside other outstanding students, you were likely making respectable money out of the gate, you’re well respected by the public, and, most important, you’re making a difference in society as a highly engaged member of a vibrant profession …

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Fill Me Up, Wellness Coach

Fill Me (But Not Necessarily You) Up Understanding the uniqueness of the individual defines effective wellness coaching approaches I heard the greatest song yesterday! It’s one of my all-time favorites, gets the foot tapping, the heart singing and helps put life in perspective. However, it likely wouldn’t even be on your Top 10 (or Top …

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On the (Correct) Edge of Wellness Coaching

As is my lunchtime tradition, I pulled out all the salad options from the refrigerator today, set them on the counter, grabbed a bowl and started filling it with various options. After starting with a handful of spinach and arugula lettuce, next up was the red pepper. The cutting went slowly, as the knife struggled …

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Wellness in the Real World – As Plans Change

Back in December, we introduced a new feature that would appear occasionally within this blog for wellness coaches around the concept of “Wellness in the Real World.” The posts would allow me (Brad Cooper – Co-Founder of the Catalyst Coaching Institute) to share my own struggles – and hopefully a few success stories as part …

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The Well-less Dilemma

Many wellness coaches will pursue opportunities to work with employers, providing wellness services for organizations of sorts.  In doing so, it’s critical to be sure the key components are addressed not only for the employee participants, but also for the organization.  The following will be helpful to you as a wellness coach as you address …

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