World’s Fittest CEO

Leave or Learn? (Kona Thoughts)

Two weeks ago I had the incredible opportunity of lining up with the best in the business at the Hawaii Ironman World Championship. It was my 4th time to compete in this event, and it appeared everything was pointing toward a memorable performance. At the age of 50, it had been a pretty good year, …

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3 Iconic Pursuits & Your Wellness Strategy Trifecta

The 3,000+ mile Race Across America… the Hawaii Ironman World Championship Qualifier… the Boston Marathon Qualifier… What could this trifecta of the 3 iconic endurance pursuits possibly have to do with your employee wellness program strategy? Actually – the comparisons run deep. Our CEO, Brad Cooper, became the first person ever to win the Race Across …

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CEO Lives Out Message of Health and Wellness

Press Release – FOR IMMEDIATE RELEASE Wellness Company CEO May Be World’s Fittest CEO After Becoming 1st Person to Complete Endurance Trifecta in a Single Year   Denver, CO; November 29, 2015 – 49 year old US Corporate Wellness CEO Brad Cooper became the first person ever to complete the “endurance trifecta,” qualifying for the Boston Marathon, …

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