Earning your wellness coach certification requires an investment of both time and finances. A natural question would obviously be – Is wellness coach certification and training worthwhile?
Worth is defined in great part by the return you receive on the investment made. For example, if you purchase a new shirt for $20, do you receive at least $20 or more in return for your investment? This can be very subjective for something like a piece of clothing. Purchasing a mutual fund, on the other hand, is easily measured. If you invest $1,000 in a mutual fund and it provides you with $1,200, then you’ve received a return of $200, or 20% of your original investment.
Your investment toward earning your wellness coach certification can be relatively straight-forward, as it’s comprised primarily of time and money. If the other side of the equation exceeds this investment, then it’s worthwhile. If it falls short, then it was either a poor choice or the implementation was not adequate.
What does implementation mean? How can you enhance the value of your CWC Certification? Here are a few ideas to get you started…
- Credibility – add your CWC credential to your email signature and business card, representing your wellness coach certification in a visual manner
- Marketing – include the CWC emblem in your marketing materials, on your website, proposals and any other materials viewed by your clients or potential clients.
- Differentiation – ask your clients and potential clients about what’s important to them when it comes to wellness coaching. Most likely this will lead into a valuable discussion about the steps you took to earn your designation as a Certified Wellness Coach
Value is determined by the user. How are you planning to maximize the value of your certification? (Sidenote – if building your wellness coaching business from the ground up, it may be worth referencing http://www.wellnesscoachcatalyst.com/)
