Are you just starting out on your certified wellness coach career?
Pursuing a career as a wellness coach can prove both exciting and fulfilling. Wellness coaches help clients clarify their values so they can make positive lifestyle changes and work toward self-directed goals.
But as many new wellness coaches begin their path forward in changing lives, one of the most difficult obstacles can be promoting their services, their business and themselves along the way. To be a successful wellness coach from the start, it’s important to think through how to market your business.
Below, we’ll get into the top 5 marketing tips for beginning wellness coaches. Keep reading so you best market yourself at the start of your career!
1. Build Brand Awareness
When some wellness coaches first start out, they have a build-it-and-they-will-come attitude. They build their business, set up their brand, and then wait for customers to come. This approach is a great start, but you need to do a little bit more if you want your business to thrive.
Your main objective should be to increase your brand awareness. Brand awareness refers to how many people know of your brand (you and your business) and can reach out to you if they are interested in your services. Increasing your brand awareness is a necessity if you want to grow your business.
Promote yourself by using certain marketing tools, such as advertising on social media or running an ad campaign.
To establish yourself as a reliable professional, you might also want to consider writing a blog about health and wellness. This will increase your readers’ trust in you, show your expertise, and will hopefully encourage them to hire you.
2. Use Search Engine Optimization (SEO)
Marketing professionals use search engine optimization (SEO) to help more people coming from Google and other search engines find businesses and services. Search engines use algorithms to determine which content gets listed at the top of the results for any search. To make this decision, the algorithms comb the web, looking at 200 different factors.
The most influential aspects are keywords and links. Keywords consist of the phrases someone types into a search engine whenever they look for products and services. If you have these keywords on your website, the algorithms will see them and interpret your site as relevant to the search. As such, it will appear higher up in the results.
Consider what keywords best represent your wellness coaching business, and weave those into your website.
3. Define Your Target Audience
Let’s face it: You want to help as many people as you can. And that’s great! But if you don’t define your target audience, you might struggle to get the customers you’re looking for.
A target audience consists of the people who are most likely to hire you. Every business has a target audience, and you should get to know yours as well as possible.
To do this, conduct some market research. Figure out which types of people in your area most often hire wellness coaches. Learn their demographic information, such as gender, age range, economic background, and whether or not they have children. The more you know, the better.
You should also learn the reasons they hire wellness coaches. Ask yourself what type of wellness topics they are most interested in discussing and how you can support and listen to them in a way no one else has.
Then, use this information to tailor your marketing to your audience. Use engaging ads illustrating how you help your clients with long-term behavior changes. A testimonial from a current client could be a helpful way to do this. Remember to include contact information so they can get in touch with you.
4. Get Help When Needed
One of the quickest ways to get yourself overwhelmed and unable to help as many clients as possible is to do everything yourself.
Instead, hire marketing professionals who can help you. For example, if design work isn’t your forte, you can hire a graphic designer to create a polished logo – saving you the time from trying to learn that skill yourself and tapping into a professional who can help create your business’ brand. You’ll free yourself to focus on working with your clients, and they’ll take care of the rest.
5. Be Yourself!
One of the most important things to do when thinking about how to market yourself as a wellness coach is to consider and understand who you are – and share that with the world! You have a great story to tell, about what sparked your interest in health and wellness, your passion for helping others, or your unique journey to this point in your own life.
Think about what makes you YOU and incorporate that into your marketing. Doing so will help your clients feel a stronger connection to you, and it will help you lead with authenticity as you embark on your new career path.
Training for Wellness Coaches
In order to build credibility and authority in the industry, it’s recommended that you complete a wellness coach training program.
Our wellness coach certification program can help you do that. We’re passionate about turning out top-notch wellness coaches, so we’ve crafted our program with all the information you’ll need to help your clients in an effective manner. Our program can also serve as the first step in obtaining your National Board Certification through the National Board for Health and Wellness Coaching (NBHWC).
Right now, we’re offering an at-home fast track course.
Want to learn more about how we can help you achieve your dreams of becoming a wellness coach? Contact us today for a free consultation!